Whether you’re a small business striving for growth or a seasoned B2B company looking to stay ahead, reviewing and updating your marketing SOPs and Best Practices can make all the difference. Here are five essential steps to ensure your marketing efforts stay relevant, effective, and aligned with your business goals.
UPDATED. Social media can be a valuable marketing tool for a brand, but only if you have a strong social media strategy in place. Read on for the social media guidelines we recommend to all of our clients.
In honor of National Book Lover’s Day, we created a summer reading roundup of the books that are keeping us sane and happy this summer. Read on for our suggestions of great beach reads this summer and enjoy a little mental health vacation (even if you can only squeeze it in after a long day at the office).
The practice of "unplugging" may seem like checking out, but the truth it can be the best way to make yourself more productive. Learn the benefits of unplugging and tips on how to do it in this blog post from team insight180.
Social media can be a valuable marketing tool for a brand, but only if you have a strong social media strategy in place. Read on for the social media guidelines we recommend to all of our clients.
As a business-to-business (B2B) company, it can be challenging to create fresh, purposeful social media content when selling a product. It can be even more difficult when your organization is “selling the invisible” (services, training, consulting, project management, fundraising, membership, and more). At insight180, we create, plan, post, and engage on social media for ourselves and our clients. Over 12 months, with three-plus posts to a variety of platforms each week and multiple companies to plan for each day, keeping content fresh and consistent requires discipline, creativity, and strategy. We know from experience that content block can happen to even the most seasoned social media content creators.
Aside from being a great Rolling Stones refrain, that line is a great intro to this blog post. Have you done a “word cloud” lately? There are some wonderful tools out there to help demonstrate in a visual way, what your web content, resume, or blog post is really focused on. When working on web content, or any content for that matter, we are constantly reminding clients about key words. While we don’t want articles or content to be overbearingly key word rich, we do want our content to be energized, if you will by terms for which someone might search. Enter wordle.net, a word cloud generator. You can enter in an article or resume, or web page text, etc. and create a word picture that shows what words are emphasized most. Artistic and smart. . . or at least a good way to check your content.
— Wendy Baird, principal and president
