design Archives - Insight180

When and Why to Refresh Your Logo

By insight 180 team
October 18, 2024
*Brand Inspiration,*Great Design,branding,content,marketing,strategy

Throughout the 24 years we've been in business as a branding and design firm, we’ve seen many organizations refresh their brands with new websites, messaging, and logos. We’re no different. We’ve tweaked and refreshed the insight180 brand several times, as a way to commemorate a shift in focus or celebrate a new chapter for the business. Each time, we’ve approached the process similarly to the way we would advise our clients if they were considering a logo refresh. If you're considering refreshing your logo, read about when and why you may want to do this sooner than later.

Staying True to Your Brand: 5 Keys to an Effective Social Media Strategy

By insight 180 team
February 13, 2024
*Brand Inspiration,*Smart Strategies

UPDATED. Social media can be a valuable marketing tool for a brand, but only if you have a strong social media strategy in place. Read on for the social media guidelines we recommend to all of our clients.

What’s Your New Year’s Intention?

By insight 180 team
January 23, 2024
branding,insight180 newsletters

Instead of a new year’s resolutions for your business, try setting a new year’s intention. A simple phrase that reminds you of your goals all year long. Here are five steps and some questions to get you started.

How to Keep Your WordPress Website Safe

By Bethany Howell
October 19, 2023
branding,insight180 newsletters

October is Cyber Security Awareness Month and what better way to acknowledge it than by brushing up on your WordPress security best practices?! After all, you’ve put a lot of time, energy, and money into your website over the years. Don’t you think it’s worth protecting? Here are five best practices for keeping your WordPress website safe from hackers.

Six Easy Steps For a Website Refresh

By insight 180 team
September 14, 2023
branding,insight180 newsletters

In the ever-changing business landscape, a brand refresh can be a powerful tool for staying relevant and connecting with your audience. By embracing change, fine tuning your unique brand essence, engaging stakeholders, crafting a compelling story, and updating your visual identity, you can reestablish meaningful connections with your most important stakeholders.

WHY BRAND AUTHENTICITY MATTERS (and How to Make Yours Shine)

By Wendy Baird
March 23, 2023
*Brand Inspiration,*Smart Strategies

When it comes to marketing and communications there’s lots of talk about brand alignment, core values, and brand authenticity. The truth is, those have always been important, but the more virtual and online our lives have become, the more we seek genuine connection and authenticity. Your customers, audience, or clientele need experiences that are transparent, real, and engaging. They want trust in the buying experience and the brands they support to – quite frankly, my dear – give a damn.

Fun Finds

By insight 180 team
August 11, 2021
*Great Design

So much has changed in the past year. New things are catching our eye. The insight180 team has once again gathered a few design-inspired items that capture some of the movements and moments of today. From Disney World and the Olympic logos to generational aging trends and post-pandemic design trends, we hope these creative “finds” bring you some enjoyment and inspiration. What’s something you’ve been noticing?

Content block? 5 ideas to help you to create social posts when you’re feeling stuck

By Nastasia Vasconcells
June 15, 2021
*Inspired Marketing

As a business-to-business (B2B) company, it can be challenging to create fresh, purposeful social media content when selling a product. It can be even more difficult when your organization is “selling the invisible” (services, training, consulting, project management, fundraising, membership, and more). At insight180, we create, plan, post, and engage on social media for ourselves and our clients. Over 12 months, with three-plus posts to a variety of platforms each week and multiple companies to plan for each day, keeping content fresh and consistent requires discipline, creativity, and strategy. We know from experience that content block can happen to even the most seasoned social media content creators.

7 TIPS TO HELP CLARIFY YOUR BRAND (AND WHY IT MATTERS)

By insight 180 team
May 26, 2021
*Smart Strategies

As a business owner, you already know that to serve your clients best, you must first understand them. Chances are, you do. You’ve crunched the numbers, analyzed the data, and modified your products or services time and time again to get them exactly where you need them to be. Or, rather, you’ve refined your services to specifically meet the needs of your clients.

Fun Finds

By insight 180 team
November 16, 2020
*Great Design

Often, it’s the little things, the ordinary, the unexpected encounters that spark our imaginations. A surprise find can lift us and elevate whatever comes next (especially this year with its many unexpected challenges). That’s certainly true for our insight180 team. We’re delighted to share just a few of our Fun Finds with you here. Enjoy exploring what caught our attention. We’re hoping some of our discoveries will inspire you, too.

Fun Finds

By insight 180 team
March 12, 2020
*Great Design

Often, it’s the little things, the ordinary, the unexpected encounters that spark our imaginations. A surprise find can lift us and elevate whatever comes next. That’s certainly true for our insight180 team. We’re delighted to share just a few of our Fun Finds with you here. Enjoy exploring what caught our attention. We’re hoping some of our discoveries will inspire you, too.

Just a little more white space, please.

By Wendy Baird
July 31, 2019
*Great Design

I’ve been wanting to write this blog for a long time. It’s been on my list for months… no years. It’s taken many forms and had a few false starts. Sometimes spurred by a client who wants to fill every inch of the page in their annual report, or use every millimeter in an ad or when their logo must contain specific, literal elements to help visually describe their business. Sigh.

Blog : design