A temporary move out of and then back to Old Ellicott City, exciting new projects, tried and true clients, exciting artistic endeavors…. Whether it was onboarding a new brand positioning client, designing a logo or annual report, or expanding outreach for our clients on social media, insight180 had a memorable and creative 2018. We also had some challenges, including the second “100-year flood” in Ellicott City within two years, displacing us…again. But we didn’t let that get us down! Thanks to our own business continuity plan, we were able to work remotely and communicate effectively with each other and our clients during the six-plus months we were out of the office.
Insight180 is Getting into the Holiday Spirit in Old Ellicott City!
It’s the holiday season in Old Ellicott City and the insight180 team is thrilled to be a part of Main Street action this year!
New Beginnings after the Ellicott City Flood
And, a new year begins. Rather than sitting and remembering the devastation of the Ellicott City Flood one year later, we decided to celebrate new beginnings!
Insight180: Coming Full Circle
On that Saturday night, I had been in downtown Ellicott City to show a guest from Slovenia, Karin, our quaint little town. My long-time friend Carol would be leading a Sierra Club trip in the fall to Slovenia, so I invited her along for an opportunity to talk to a native. It had been a beautiful summer day, with a slight chance of rain in the forecast. As we drove around Ellicott City, it started pouring; and as we looked for parking, it became torrential. Though we decided not to stay, I did swing by the office to put out the sandbags in front of the office door and that of our business neighbor — as I had done so many times for so many storms in the past 16 years. By the time I dragged out the sandbags and got back to the car, my feet were covered with water. As we tried to get to higher ground, many side roads were already closed.
Love is love is love
Just Breathe. . . .
Who knew when we launched our new website in January of 2016 that the life preserver and hashtag #brandresuscitation would be so apropos?