You’ve developed great content, you’ve designed the perfect newsletter, and you can’t wait to share the information to educate or inspire your audience. So you hit SEND. What could go wrong? One big thing can get between your newsletter and your audience, and that is the spam filter. “But I have opt-in permission from every person on my list,” you say?
LinkedIn. Twitter. Blogging. Webinars. The way that we digitally communicate with customers has changed over the past decade. New digital media have been invented and older media have either disappeared or evolved to keep up. However, one of the oldest forms of digital communication is still one of the best ways to reach your audience – email marketing.
