
Why Likes Have Just Become More Important.
The hype is under way as an enticing new feature called Graph Search continues to be rolled out by Facebook, and the question on everyone’s mind is, “how can we utilize this new feature to optimize our business’ social media presence?” Besides being an ingenious incentive developed by the social network giant to encourage businesses to spend more time on its site, Graph Search has some interesting features which may shake up the way people make decisions. Although Graph Search is not a search engine which combs the entire internet, it does search the content that people on Facebook put on their pages (likes, check-ins, etc). Graph Search enables users to search for business pages, photos and people and, in the results, see how they are connected to those items through their friends or even through their friends of friends.
Graph Search is founded on information which users create rather than what companies themselves create and it allows users to search through the data that only lives on Facebook. This gives the power to individuals and allows for very honest answers to questions like “Where can I get some good pizza nearby?” To answer that question one could type into Graph Search, “Pizza places nearby that my friends like,” and receive results that are driven by the amount of likes by a user’s own friends. Essentially, Facebook is allowing users to get “word of mouth” answers without actually asking the individual the question.
Evaluate Your Facebook Page.
This model of search is very good news for businesses that have a thriving Facebook presence with rave reviews, recommendations and a good amount of check-ins on Facebook Places. It’s not so good for those who haven’t completely filled out their pages and haven’t optimized their Bing search engine results, since Bing will be picking up the slack where Graph Search has not “yet” indexed.
Fully Complete Your Page.
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