In the philosophy section of Google’s corporate website at www.google.com/corporate/tenthings.html, Google publicizes 10 statements that articulate their general principals of behavior with which they try to operate. It’s a great thing to have in a website. We’ve recommended it to many clients. It tells your customers and potential customers just who are you are what you stand for. It gives them concrete information that goes deeper than a specific product or service offering, that helps them understand who you are as a company behind the scenes. It gives customers a reason to become fans, to believe in you, to develop loyalty to you.
