Company ABC is a tech consulting firm in the secure government contracting space that promotes a fundraising event for a highly respected, well run charity for rehabilitating soldiers injured abroad. The veteran owners and many of their clients care passionately about the cause, and the thousands of dollars they contribute directly impact those in need of immediate assistance. Their contribution fills a vast funding deficit and gives the charity a much needed financial boost. And, it serves as an expression of Company ABC’s brand. They pride themselves on their integrity, reputation and transparency, and their commitment to their clients, country and community is evident in their brand from the way they provide services to the way they demonstrate giving back.
Low carbon economy?
A recent survey (The Financial Times, Sept 18, 2009) shows that low carbon products and services are now generating more revenue than the global aerospace and defense sectors. “Climate sector” industries include renewable energy, nuclear energy, energy management, waste and water companies. The global revenue for these industries was $534 billion in 2008, a 75% increase. It seems that, despite the global recession, green is growing.
Green Marketing Defies Downturn.
According to the April 20th issue of Advertising Age, sustainable product sales have risen even amidst the economic downturn. “Green Marketing”, it says “is turning out to be surprisingly recession-proof.” Consumers are still buying sustainable goods despite their higher cost and the increase in usage and competition is driving the cost of green goods down. The result? Organic food is up 5% over last year. Natural-food store sales are up 10%. Water filtration systems are up 22%. Introduction of new green products is on the rise.