You’ve seen it before. “Fuzzy” looking edges, logos that have been distorted and stretched in a Word document or PowerPoint, blurry images. These are telltale signs of a problem we encounter often . . . vector vs. raster confusion. As an art director and designer, one of the most common problems that I run into when working with other people’s files (especially logos) is that the files are not optimized for their specific use. And, yes, it can be confusing! So we wanted to use this blog post as an opportunity to help educate readers on the differences between the most used file formats and when to use them. Using the right type of image file, you can make sure your audience views crisp, clean and beautiful looking materials.
