insight180 Archives - Insight180

LinkedIn Best Practices: What Not To Do

By Andrea Kagey
April 16, 2024
*Brand Inspiration,*Smart Strategies,social media

Out of all of the social platforms out there, LinkedIn is the best when it comes to promoting a professional presence, maintaining industry relationships, building new networks, and creating brand awareness. While it’s useful to know successful strategies for optimizing your LinkedIn business page, there is equal value in knowing what kinds of posting habits can hurt your brand too. Read our latest blog post for Part Two in our LinkedIn series to learn about the top seven things we discourage our insight180 clients from doing on LinkedIn. Read more here.

LinkedIn Best Practices: Elevate Your Brand Page

By Andrea Kagey
March 26, 2024
*Brand Inspiration,*Smart Strategies,social media

When it comes to making an impact on LinkedIn, building your brand awareness should be a priority. Whether you're a seasoned industry leader or a budding startup, mastering the art of LinkedIn branding is key to elevating your brand and unlocking new opportunities in the digital landscape. Here are insight180’s top ten essential strategies for optimizing your LinkedIn business page to leverage the platform to its full potential.

Staying True to Your Brand: 5 Keys to an Effective Social Media Strategy

By insight 180 team
February 13, 2024
*Brand Inspiration,*Smart Strategies

UPDATED. Social media can be a valuable marketing tool for a brand, but only if you have a strong social media strategy in place. Read on for the social media guidelines we recommend to all of our clients.

What’s Your New Year’s Intention?

By insight 180 team
January 23, 2024
branding,insight180 newsletters

Instead of a new year’s resolutions for your business, try setting a new year’s intention. A simple phrase that reminds you of your goals all year long. Here are five steps and some questions to get you started.

How to Keep Your WordPress Website Safe

By Bethany Howell
October 19, 2023
branding,insight180 newsletters

October is Cyber Security Awareness Month and what better way to acknowledge it than by brushing up on your WordPress security best practices?! After all, you’ve put a lot of time, energy, and money into your website over the years. Don’t you think it’s worth protecting? Here are five best practices for keeping your WordPress website safe from hackers.

Six Easy Steps For a Website Refresh

By insight 180 team
September 14, 2023
branding,insight180 newsletters

In the ever-changing business landscape, a brand refresh can be a powerful tool for staying relevant and connecting with your audience. By embracing change, fine tuning your unique brand essence, engaging stakeholders, crafting a compelling story, and updating your visual identity, you can reestablish meaningful connections with your most important stakeholders.

WHY BRAND AUTHENTICITY MATTERS (and How to Make Yours Shine)

By Wendy Baird
March 23, 2023
*Brand Inspiration,*Smart Strategies

When it comes to marketing and communications there’s lots of talk about brand alignment, core values, and brand authenticity. The truth is, those have always been important, but the more virtual and online our lives have become, the more we seek genuine connection and authenticity. Your customers, audience, or clientele need experiences that are transparent, real, and engaging. They want trust in the buying experience and the brands they support to – quite frankly, my dear – give a damn.

Share the love! Your Valentine’s Day Cards are here.

By insight 180 team
February 9, 2023
*Great Design

Valentine’s Day is almost here and you know what that means – it’s time for us to reveal this year’s shareable Valentine’s cards! While we wholeheartedly believe in showing love and appreciation for others every day of the year, we particularly enjoy leaning in to the sweetness of V-Day to do what we love most -- Design!

Unequivocally Human: Why ChatGPT Can’t Replace Your Content Writer

By Andrea Kagey
February 9, 2023
*Brand Inspiration,*Smart Strategies

While ChatGPT can do many things, the most significant thing it cannot do is replicate the human experience. Here are five areas of expertise ChatGPT doesn’t quite have a handle on. Read more here.

REVISIONING YOUR BRAND. WHAT IF…?

By Wendy Baird
January 19, 2023
*Brand Inspiration,*Smart Strategies

What if you could redesign your brand vision based around your ideal business? What would it look like? What value will you provide? Who would your best customers be? By starting with your brand vision, and then re-envisioning it, your true brand will show itself. Read more on our blog post.

Santa’s Brand Refresh

By insight 180 team
December 12, 2022
*Great Design

Is Santa Claus in need of brand refresh? Whether you believe in Santa or not – and whether you buy into his whole naughty or nice routine – you have to admit, the man with the white beard in the red suit from the north pole is a really strong brand. Everyone knows who he is and what he stands for. His values and passions are clear to us. And they are consistent. Santa Claus is about the good in life. He is jolly, generous, hard-working, and giving. But has he been “played out?”

Spreading A Little More Holiday Cheer

By insight 180 team
December 8, 2022
*Great Design

Join in the fun of spreading holiday cheer and send virtual cards, courtesy of insight180. We’ve created some colorful, cheery holiday cards you can send to everyone in your contact list. Simply click on the card image below to share directly to Facebook, tagging the one(s) who deserve some extra cheer this season. Tag us, too, so we can see how you’re celebrating this year! Happy Holidays from team insight180!

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