Taking time for reflection can help personal and professional growth. As you head into the new year, make time to pause and reflect on the past year, the lessons learned, wins achieved, and goals you'd like to continue to work towards. These prompts can help you get started.
Throughout the 24 years we've been in business as a branding and design firm, we’ve seen many organizations refresh their brands with new websites, messaging, and logos. We’re no different. We’ve tweaked and refreshed the insight180 brand several times, as a way to commemorate a shift in focus or celebrate a new chapter for the business. Each time, we’ve approached the process similarly to the way we would advise our clients if they were considering a logo refresh. If you're considering refreshing your logo, read about when and why you may want to do this sooner than later.
It’s logo design round-up time again, when we highlight design updates to some of the brands you may or may not know. I’m pretty sure you know all of these! Check out 7-eleven currently under construction, some speculative Washington football team logos and a popular morning news/entertainment show logo. Interesting round-up this month.
New 7-11 Concept Store and Logo
As a designer I have always wondered about those online design companies that offered custom logo services with unlimited revisions in a matter of days. They are my “competition” according to some, but I don’t think I should worry anymore after reading “The 50 Dollar Logo Experiment.” The post was not only amusing (Sorry to those who felt it was cruel!) but it is a perfect example of why you should stay far away from companies like that. That is unless a smiling cheese is what represents your company!
A logo should be something that defines your company as a whole. Sure it might seem expensive if you are just starting up but I think the money you spend will more than pay for itself in the long run. Creating logos takes time. We like to get to know you and what your company is about. We don’t just dive right in. Sure I could hand you a few circles with some type and say, here is your logo but it wouldn’t represent your company and thats what a logo is all about.
In my 9 years at Insight I only know of one client that had ever used a service like this. But they landed at our doorstep as a result. I never did see what the company they used provided them but after reading the “The 50 Dollar Logo Experiment,” now I know. All I can say is that you get what you pay for.
-Bethany
