Throughout the 24 years we've been in business as a branding and design firm, we’ve seen many organizations refresh their brands with new websites, messaging, and logos. We’re no different. We’ve tweaked and refreshed the insight180 brand several times, as a way to commemorate a shift in focus or celebrate a new chapter for the business. Each time, we’ve approached the process similarly to the way we would advise our clients if they were considering a logo refresh. If you're considering refreshing your logo, read about when and why you may want to do this sooner than later.
As a designer I have always wondered about those online design companies that offered custom logo services with unlimited revisions in a matter of days. They are my “competition” according to some, but I don’t think I should worry anymore after reading “The 50 Dollar Logo Experiment.” The post was not only amusing (Sorry to those who felt it was cruel!) but it is a perfect example of why you should stay far away from companies like that. That is unless a smiling cheese is what represents your company!