As a business owner, you already know that to serve your clients best, you must first understand them. Chances are, you do. You’ve crunched the numbers, analyzed the data, and modified your products or services time and time again to get them exactly where you need them to be. Or, rather, you’ve refined your services to specifically meet the needs of your clients.
The last 12 months have made many of us masters of remote working. Our marketing materials should reflect mastery, as well. Most of us are relying a bit more on PowerPoints and electronic presentations. How do yours stack up? With the promise of spring (and vaccinations well underway), now is the perfect time to make a fresh start. To do a little spring cleaning on your marketing or your website look and feel, perhaps? Here are four areas that you might want to clean up or refresh now, so you’re ready to roll when we’re all meeting in person again.
Your website looks great. You’ve spent a lot of time, energy, and resources to develop a wonderful, purpose-driven business that is making a positive impact in the world. You have a track record of helping those that you serve. You’ve developed a beautiful product. You’re ready to go. But when it comes to reaching out to your network, you freeze. What’s happening here?
Nastasia Vasconcells, insight180’s new digital marketing coordinator, shares three ways the practical experience of college internships were instrumental in preparing her for work at insight180. Are internships important? Nastasia offers an emphatic, “Yes, absolutely.” Read about how her on-site internships enhanced her college learning experience better prepared her for her new, full-time position.
Personal and professional connections can be powerful forces in promoting your business. People who know you, know what you do and believe in you can be your company’s greatest advocates. With more than two billion users across the globe, social media is one place that professionals, friends and family gather to stay in touch. If you’re not using social media for your business, you may be missing a big opportunity to connect with more people in your business community.
“If you’re competitor focused, you have to wait until there is a competitor doing something. Being customer focused allows you to be more pioneering.” – Jeff Bezos, Founder of Amazon.com
I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.
Although a potentially “hot topic” in content marketing, Influence marketing has been around since the days of greek curators and royal or celebrity endorsements of soaps and beverages in the late 1800’s. Today, we’d defind Influence Marketing as the act of engaging with current and potential leaders in your industry in order to gain ranks as a leader yourself, to increase meaningful activity on social media platforms, as well as to build your digital (and face-to-face) community of brand advocates.
Hey, Wendy:
I’m reading a book and insight180 came to mind. The Art of Doing: How Superachievers Do what They Do and How They Do It So Well, by Camille Sweeney & Josh Gosfield. The book features interviews with respected, high profile professionals about how they do what they do. I heard the authors interviewed on two different radio programs during their book tour.
One of those professionals was Tony Hsieh, the CEO of Zappos. He joined the company in its infancy as an investor and now it’s a billion dollar company. One of his 10 principles is: Build your brand one interaction at a time.
“When you think about a brand, you don’t mentally pull up a list of bullet points; you either think ‘I love this company’ or ‘ not’. Ultimately a brand is a short cut to a set of emotions … One of the best branding opportunities is the telephone … We don’t script our reps … If he or she gets the interaction right … the customer is going to remember us for a very long time.”
In the old days, my sales manager called this “belly-to-belly selling.” Face-to-face might be a better term, and today it might be Skype-to-Skype.
As you know, this is the sales model for advisory services — personalized interaction. Yesterday, I had a lunch meeting and I wanted to share how insight180 helped.
Scott Adelman, from
Next Level Technology
