Over the past two years Pizza Hut has begun a massive brand-repositioning to modernize. With the tough economic times and people eating out less they have introduced, “The Hut” which aims to introduce fresher and more abundant toppings. It’s an effort to get back those consumers who have opted to eat in for healthier options. This new image, the red pizza boxes and their new menu items like multigrain pizza are part of Pizza Hut’s effort to reconnect with consumers.
