Blog : newsletter

Don’t Forget to Ask – 4 Sure-Fire Ways to Engage with Powerful Calls-to-Action

Don’t Forget to Ask – 4 Sure-Fire Ways to Engage with Powerful Calls-to-Action

When creating a new website, or refreshing an existing one, most people remember to tackle the big things. Identifying groups of potential web visitors (customers, potential customers, donors, employees, investors, partners) and the information they’ll need. Designing an inviting and visitor-friendly layout with beautiful photos or graphics. Crafting compelling copy that tells visitors you “get” them – you know who they are, understand their needs and can help solve their challenges.

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Quizzing. Quantifying. Quicktiming: October 2013 Newsletter

Quizzing. Quantifying. Quicktiming: October 2013 Newsletter

How Memorable is Your Logo?
By Bethany Howell

I confess, I have a new obsession called “logo quiz.” It all started last Friday night when I was out at dinner with family. We had just finished up and all of a sudden my brother-in-law picked up my husband’s sunglasses and started examining them. A couple seconds later he was playing with his phone and was lost “in the zone.” It wasn’t until five minutes later that he actually returned to the conversation at the table and let us in on what he was doing. He was playing “logo quiz” and the logo on my husband’s glasses was one of the ones that had stumped him, so now he had the answer. I was curious, so as soon as we got home I downloaded the app and I was quickly addicted. It is a little something …

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Shifts. Shake-ups. Showpiece.: insight180 Newsletter February 2013

Shifts. Shake-ups. Showpiece.: insight180 Newsletter February 2013

Shifting Perspectives
By Wendy Baird

Hard to believe the first month of the new year has come and gone. With one twelfth of the year over, are you following the vision you set out for the year, holding to your resolutions, meeting your goals? Actually, this year in the onslaught of posts about planning, predicting and creating visions to start off right, I was struck by the number of people who were abandoning the idea of resolutions altogether and trying something different. Instead, some are working on creating new habits slowly and gradually, choosing a word or theme for the year, or choosing a book (or three, like in Chris Brogan’s Three Book Diet) to read and truly implement to influence leadership or success in their lives.

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Now. Not. New.: insight180 January 2013 Newsletter

Now. Not. New.: insight180 January 2013 Newsletter

Will ’13 Be a Lucky Year?
By Chris Quinn

Let’s see. Hurricane Sandy. The end of the world. The fiscal cliff. 2012 was certainly a year and a half, wasn’t it?! Whether or not 13 turns out to be a lucky number or not remains to be seen. But I, for one, think there’s reason for optimism. We’re seeing many of our clients make significant progress in their businesses and we see hope on the horizon for the advisory business sector.

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