Here's insight180's step-by-step guide on how to craft your own 12-month social media calendar tailored to your annual goals. Social media has become a cornerstone of B2B and nonprofit marketing strategies, yet creating content on the fly can feel overwhelming and lead to inconsistent posting. The 12-month social media calendar acts as a roadmap for strategic, organized, and impactful presence online.
When was the last time you checked your social media metrics? Not just your company’s page, but your personal LinkedIn, Facebook, or Instagram pages? People want to engage with – and be inspired by – people, not companies. Allowing your audience to get to know you first helps them decide if they want to invest their time and money in your product or services. When done right, an active personal presence on social media can be an effective form of networking which can bring in leads and new clients for your business. So how do you know that what you are posting on your pages is resonating with those potential clients? Social media metrics. Read this blog post to learn more.
Whether you’re a small business striving for growth or a seasoned B2B company looking to stay ahead, reviewing and updating your marketing SOPs and Best Practices can make all the difference. Here are five essential steps to ensure your marketing efforts stay relevant, effective, and aligned with your business goals.
Out of all of the social platforms out there, LinkedIn is the best when it comes to promoting a professional presence, maintaining industry relationships, building new networks, and creating brand awareness. While it’s useful to know successful strategies for optimizing your LinkedIn business page, there is equal value in knowing what kinds of posting habits can hurt your brand too. Read our latest blog post for Part Two in our LinkedIn series to learn about the top seven things we discourage our insight180 clients from doing on LinkedIn. Read more here.
When it comes to making an impact on LinkedIn, building your brand awareness should be a priority. Whether you're a seasoned industry leader or a budding startup, mastering the art of LinkedIn branding is key to elevating your brand and unlocking new opportunities in the digital landscape. Here are insight180’s top ten essential strategies for optimizing your LinkedIn business page to leverage the platform to its full potential.
UPDATED. Social media can be a valuable marketing tool for a brand, but only if you have a strong social media strategy in place. Read on for the social media guidelines we recommend to all of our clients.
When it comes to marketing and communications there’s lots of talk about brand alignment, core values, and brand authenticity. The truth is, those have always been important, but the more virtual and online our lives have become, the more we seek genuine connection and authenticity. Your customers, audience, or clientele need experiences that are transparent, real, and engaging. They want trust in the buying experience and the brands they support to – quite frankly, my dear – give a damn.
In honor of National Book Lover’s Day, we created a summer reading roundup of the books that are keeping us sane and happy this summer. Read on for our suggestions of great beach reads this summer and enjoy a little mental health vacation (even if you can only squeeze it in after a long day at the office).
The practice of "unplugging" may seem like checking out, but the truth it can be the best way to make yourself more productive. Learn the benefits of unplugging and tips on how to do it in this blog post from team insight180.
Social media can be a valuable marketing tool for a brand, but only if you have a strong social media strategy in place. Read on for the social media guidelines we recommend to all of our clients.
It seems that we get more and more emails every day. Still, email remains a crucial channel for engaging with clients and an effective tool for driving sales. We pulled together some of the top marketing statistics from Constant Contact, MyEmma, and MailChimp group email service providers. Here are eight tips to help you get the most from your small business email marketing program.
As a business-to-business (B2B) company, it can be challenging to create fresh, purposeful social media content when selling a product. It can be even more difficult when your organization is “selling the invisible” (services, training, consulting, project management, fundraising, membership, and more). At insight180, we create, plan, post, and engage on social media for ourselves and our clients. Over 12 months, with three-plus posts to a variety of platforms each week and multiple companies to plan for each day, keeping content fresh and consistent requires discipline, creativity, and strategy. We know from experience that content block can happen to even the most seasoned social media content creators.
