Blog : social media

Get to Know Your Audience: Leveraging Social Media Metrics for Smarter Posting
Andrea Kagey

Get to Know Your Audience: Leveraging Social Media Metrics for Smarter Posting

When was the last time you checked your social media metrics? Not just your company’s page, but your personal LinkedIn, Facebook, or Instagram pages? People want to engage with – and be inspired by – people, not companies. Allowing your audience to get to know you first helps them decide if they want to invest their time and money in your product or services. When done right, an active personal presence on social media can be an effective form of networking which can bring in leads and new clients for your business. So how do you know that what you are posting on your pages is resonating with those potential clients? Social media metrics. Read this blog post to learn more.

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Five Steps for Strengthening Your Marketing Strategy
Andrea Kagey

Five Steps for Strengthening Your Marketing Strategy

Whether you’re a small business striving for growth or a seasoned B2B company looking to stay ahead, reviewing and updating your marketing SOPs and Best Practices can make all the difference. Here are five essential steps to ensure your marketing efforts stay relevant, effective, and aligned with your business goals.

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LinkedIn Best Practices: What Not To Do
Andrea Kagey

LinkedIn Best Practices: What Not To Do

Out of all of the social platforms out there, LinkedIn is the best when it comes to promoting a professional presence, maintaining industry relationships, building new networks, and creating brand awareness. While it’s useful to know successful strategies for optimizing your LinkedIn business page, there is equal value in knowing what kinds of posting habits can hurt your brand too. Read our latest blog post for Part Two in our LinkedIn series to learn about the top seven things we discourage our insight180 clients from doing on LinkedIn. Read more here.

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LinkedIn Best Practices: Elevate Your Brand Page
Andrea Kagey

LinkedIn Best Practices: Elevate Your Brand Page

When it comes to making an impact on LinkedIn, building your brand awareness should be a priority. Whether you're a seasoned industry leader or a budding startup, mastering the art of LinkedIn branding is key to elevating your brand and unlocking new opportunities in the digital landscape. Here are insight180’s top ten essential strategies for optimizing your LinkedIn business page to leverage the platform to its full potential.

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WHY BRAND AUTHENTICITY MATTERS (and How to Make Yours Shine)
Wendy Baird

WHY BRAND AUTHENTICITY MATTERS (and How to Make Yours Shine)

When it comes to marketing and communications there’s lots of talk about brand alignment, core values, and brand authenticity. The truth is, those have always been important, but the more virtual and online our lives have become, the more we seek genuine connection and authenticity. Your customers, audience, or clientele need experiences that are transparent, real, and engaging. They want trust in the buying experience and the brands they support to – quite frankly, my dear – give a damn.

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Team insight180’s Summer Book Round-Up
insight 180 team

Team insight180’s Summer Book Round-Up

In honor of National Book Lover’s Day, we created a summer reading roundup of the books that are keeping us sane and happy this summer. Read on for our suggestions of great beach reads this summer and enjoy a little mental health vacation (even if you can only squeeze it in after a long day at the office).

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8 Email Marketing Stats Small Businesses Need to Know for 2021
Nastasia Vasconcells

8 Email Marketing Stats Small Businesses Need to Know for 2021

It seems that we get more and more emails every day. Still, email remains a crucial channel for engaging with clients and an effective tool for driving sales. We pulled together some of the top marketing statistics from Constant Contact, MyEmma, and MailChimp group email service providers. Here are eight tips to help you get the most from your small business email marketing program. 

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Content block? 5 ideas to help you to create social posts when you’re feeling stuck
Nastasia Vasconcells

Content block? 5 ideas to help you to create social posts when you’re feeling stuck

As a business-to-business (B2B) company, it can be challenging to create fresh, purposeful social media content when selling a product. It can be even more difficult when your organization is “selling the invisible” (services, training, consulting, project management, fundraising, membership, and more). At insight180, we create, plan, post, and engage on social media for ourselves and our clients. Over 12 months, with three-plus posts to a variety of platforms each week and multiple companies to plan for each day, keeping content fresh and consistent requires discipline, creativity, and strategy. We know from experience that content block can happen to even the most seasoned social media content creators. 

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Social Media Made Simple: 2020 Blueprint
Nastasia Vasconcells

Social Media Made Simple: 2020 Blueprint

Social media is ever-changing. The networking platforms’ newsfeed algorithms are constantly shifting. Topic and engagement trends evolve quickly. And because social media platforms are frequently updating their layouts, recommended dimensions for profile, cover and other images can change on a whim… it can be tough for social media marketers to keep up and optimized.

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