Social media is ever-changing. The networking platforms’ newsfeed algorithms are constantly shifting. Topic and engagement trends evolve quickly. And because social media platforms are frequently updating their layouts, recommended dimensions for profile, cover and other images can change on a whim… it can be tough for social media marketers to keep up and optimized.
I’m a big believer in social media for business. Nearly half of the world’s population uses social media and if your company doesn’t have a social presence, you’re missing a huge opportunity to connect with customers. It’s a cost-effective — and effective — way to help your company grow.
Actual physical networking is NOT happening right now due to the coronavirus pandemic that is keeping us all physically distant. We are all — regardless of where we are on the introvert/extrovert spectrum — adapting to how we are social. We recently refreshed a
How are you doing? No, really. To claim that it’s “business as usual” would be denying the extraordinary circumstances we are experiencing collectively. We are very aware of new challenges to so many people and systems these days. And yet, we’re inspired. We’ve observed incredible innovation and beautiful acts of kindness that we wanted to shine a light on. Our social media pages are alive with posts celebrating what’s good in the world. And we created some great reminders of our own about self-care and well-being to share. From our families to yours, take a look, and take good care! Feel free to share the posts that speak to you. We hope they make your days brighter, too. Follow us on Facebook, Instagram, and LinkedIn for more positivity!
Nastasia Vasconcells, insight180’s new digital marketing coordinator, shares three ways the practical experience of college internships were instrumental in preparing her for work at insight180. Are internships important? Nastasia offers an emphatic, “Yes, absolutely.” Read about how her on-site internships enhanced her college learning experience better prepared her for her new, full-time position.
You’ve developed great content, you’ve designed the perfect newsletter, and you can’t wait to share the information to educate or inspire your audience. So you hit SEND. What could go wrong? One big thing can get between your newsletter and your audience, and that is the spam filter. “But I have opt-in permission from every person on my list,” you say?
Nowadays, it’s not enough to be a recognized brand name. As a company, you’re expected to let your customers get to know the real “you,” to experience your culture in a way that makes them want to invest in your success. Social media is one of the best ways to do that; to connect with your customers about much more than buying your products or services.
Owned by Facebook since 2012, Instagram is the most visual social media platform. It’s quickly growing into one of the most used (and liked) platforms, with 500 million daily active users. Many business-to-consumer (B2C) companies, like Starbucks, famously use Instagram to highlight their products, values and special promotions. By creating on-brand, visually appealing posts, Starbucks has created a following based around their products.
Personal and professional connections can be powerful forces in promoting your business. People who know you, know what you do and believe in you can be your company’s greatest advocates. With more than two billion users across the globe, social media is one place that professionals, friends and family gather to stay in touch. If you’re not using social media for your business, you may be missing a big opportunity to connect with more people in your business community.
[Editor’s Note: This post was recently featured in Social Media Today. Well done, Tara!]
As some of our previous posts have detailed, LinkedIn is an extremely useful tool for recruiting, job hunting and networking. Now with Company Pages, LinkedIn can also be used as a powerful tool and enhancement to your content marketing plan.
