Blog : social media audit

How to Create Your 12-Month Social Media Calendar: A Step-by-Step Guide

How to Create Your 12-Month Social Media Calendar: A Step-by-Step Guide

Here's insight180's step-by-step guide on how to craft your own 12-month social media calendar tailored to your annual goals. Social media has become a cornerstone of B2B and nonprofit marketing strategies, yet creating content on the fly can feel overwhelming and lead to inconsistent posting. The 12-month social media calendar acts as a roadmap for strategic, organized, and impactful presence online.

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Social Media Audits: How to Do One (and Why You Should)

Social Media Audits: How to Do One (and Why You Should)

Nowadays, it’s not enough to be a recognized brand name. As a company, you’re expected to let your customers get to know the real “you,” to experience your culture in a way that makes them want to invest in your success. Social media is one of the best ways to do that; to connect with your customers about much more than buying your products or services.

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