UPDATED. Social media can be a valuable marketing tool for a brand, but only if you have a strong social media strategy in place. Read on for the social media guidelines we recommend to all of our clients.
Team insight180’s Summer Book Round-Up
In honor of National Book Lover’s Day, we created a summer reading roundup of the books that are keeping us sane and happy this summer. Read on for our suggestions of great beach reads this summer and enjoy a little mental health vacation (even if you can only squeeze it in after a long day at the office).
How to Unplug to Recharge: Tips from Team insight180
The practice of "unplugging" may seem like checking out, but the truth it can be the best way to make yourself more productive. Learn the benefits of unplugging and tips on how to do it in this blog post from team insight180.
5 Keys to an Effective Social Media Strategy That’s True to Your Brand
Social media can be a valuable marketing tool for a brand, but only if you have a strong social media strategy in place. Read on for the social media guidelines we recommend to all of our clients.
How to get started on Instagram for your B2B
Owned by Facebook since 2012, Instagram is the most visual social media platform. It’s quickly growing into one of the most used (and liked) platforms, with 500 million daily active users. Many business-to-consumer (B2C) companies, like Starbucks, famously use Instagram to highlight their products, values and special promotions. By creating on-brand, visually appealing posts, Starbucks has created a following based around their products.
What Do the 2018 Facebook Updates Mean to You?
Throughout 2018, Facebook made some pretty big changes to their platform. The algorithm has been updated. Fake profiles have been removed. Profiles are better protected. All this to stop the spread of “fake news” and to make Facebook a social place to be, again.
How to Use Social Media as a Part of Your Marketing Efforts
Social media has become an integral part of the marketing mix over the past ten years. Most people are using at least one platform, and a majority of businesses have their own business pages on Facebook and other social media platforms.
Blogging: Why is it Important to Your Company?
As we work with clients to update their websites, one of the main topics of conversation is about “the blog.” Do I need one? Why should I have one? How should I do it? Blogging remains one of the important content marketing tools for businesses. You may even be thinking “Isn’t blog writing more important for B2C companies? Why should my B2B company commit to writing blogs?”
How-To: Creating a LinkedIn Company Page
[Editor’s Note: This post was recently featured in Social Media Today. Well done, Tara!]
As some of our previous posts have detailed, LinkedIn is an extremely useful tool for recruiting, job hunting and networking. Now with Company Pages, LinkedIn can also be used as a powerful tool and enhancement to your content marketing plan.
To Tweet or Not to Tweet
Many of our B-to-B clients still debate the benefits of Twitter for their businesses. Sure it makes sense for retailers, but are other businesses going to follow us? Well, many B-to-B companies are behind their B-to-C counterparts in their efforts to ramp up, but we’re seeing more and more take advantage of social media outlets to gain clients. We understand that for a small company with limited time, it can be a tough call — it takes time to tweet, blog, or create content on Facebook. This is something that has to be developed and maintained with great thought and care. However, there are plenty of potential clients who are already online searching for services and ready to follow.
Ask away. Posing questions or asking for advice is helpful in adding/keeping friends. No one wants to read robot responses. Stay personal and post tweets that sound much like something you would say if you were speaking directly to a follower.
Simplicity is everything. Strive to keep tweets less than the designated 140 characters. This ensures that the messages you are sending out only contain truly useful information. If people are going to take time out of their day to read what you have to say, be sure to realize that every little bit counts.
Optimization. The opportunity for search visibility using Twitter is huge. Include keywords in your tweets that relate to your company (i.e. branding, strategy, etc.). Doing this will increase your chances of being found in a search because many search engines, such as Google, index Twitter.
Keep it personal. Always respond to direct messages. Taking time to speak with your clients and peers shows them that they’re concerns and comments are important and that you are listening. Also key, read what others are saying about you. Twitter can be a good way to gain feedback about what is or isn’t working for your company. Don’t be afraid of the negative comments, knowledge is power.
Turn heads. If you don’t already have an account, start one! Twitter can allow your company a fresh start and a chance to build your own reputation and brand. If you already have an account, Twitter can be useful in maintaining your company’s image as you are able to directly interact with customers and handle any issues that may arise. Using Twitter is a great way to show others that your company doesn’t just exist, but that it is evolving.
Not sure where to start? We recommend a great book, which can serve as a Twitter primer of sorts, Twitter Marketing: An Hour a Day by Hollis Thomases of Web Ad.vantage. She clearly goes through the background, the benefits, the dos and don’ts of Twitter and how to manage your account using just a short amount of time each day. Thomases also proposes a month-by-month plan to master tweeting but here’s what we suggest you know when getting started…
