Hard to believe the first month of the new year has come and gone. One-twelfth of the year is over. Have you set your big WOW goals for this year? Are you well on your way to meeting them or are you still working on setting up your vision?
How Community Can Enhance Your Business Presence on Social Media
Personal and professional connections can be powerful forces in promoting your business. People who know you, know what you do and believe in you can be your company’s greatest advocates. With more than two billion users across the globe, social media is one place that professionals, friends and family gather to stay in touch. If you’re not using social media for your business, you may be missing a big opportunity to connect with more people in your business community.
Who Wins the Dunkin-WW Rebrand Smackdown?
As branders, we love watching brands evolve, grow and take charge. How a rebrand unfolds, and the reasons behind it, is intriguing at least. And done well, a rebrand can make a big difference in fan loyalty and market share. Two very popular consumer brands officially announced brand updates within days of each other, and while “rebrand smackdown” may be a slightly exaggerated way to refer to it, we think it could be fun to compare notes for these two established, consumer-facing brands.
How to Create a Successful Online Campaign For Your Nonprofit
Insight180 has had the pleasure of working with many nonprofits over the years, supporting the great things they are doing in the world. Most manage multiple fundraisers annually, and we’ve supported their online efforts with strategies, marketing materials, web pages and other forms of digital outreach. We’ve had a chance to see what works (and what doesn’t). Here are some tips for planning a successful online campaign for your nonprofit.
5 Generations: A Look in the Mirror
Is your website secure? (and why you shouldn’t ignore SSL)
Have you been noticing the red locks and warnings during some of your Google searches lately? You might also have received notifications from your website host informing you that your site is not secure and that you should purchase a Secure Sockets Layer (or, SSL) certificate. You may be thinking, “but I don’t sell to consumers, I have a B2B site, and don’t offer products online.” Don’t be complacent, read on to find out what an SSL is and understand why obtaining an SSL certificate is vitally important for your business’ website.
5 Generations: What Happens When We Work Together
Part Two of a three-part series on multiple generations in the workplace.
In the first blog of this series, we described our online survey about multiple generations in the workplace, highlighting responses that bring to life some of the conflicts among the four (and sometimes five) generations at work. This blog shares a second set of responses, focusing on the benefits of multiple generations working together.
5 Generations: Culture Clash in the Workplace?
For the first time ever, we now have four (sometimes five!) generations in the workforce. We’re all living longer. We’re retiring later. And new generations continue to enter the workforce. As business leaders, people managers and colleagues, we wondered how the mix is changing the way we work. Are there conflicts between the generations? What are the benefits of a cross-generational workplace? How do the generations see themselves?
66 Days: The Time You Need to Form Habits
66 days…that, my friends, is the magic number of days it takes to form a habit, so the experts say. If you have the discipline to make a change, chances are it will take a little over two months to add it to your routine. There are so many tasks we already do on auto-pilot: brush teeth, make coffee, walk the dog, check email. These are things that don’t get missed because they are ingrained in our minds, bodies and routines.
Marketing by Email: What you Need to Know
LinkedIn. Twitter. Blogging. Webinars. The way that we digitally communicate with customers has changed over the past decade. New digital media have been invented and older media have either disappeared or evolved to keep up. However, one of the oldest forms of digital communication is still one of the best ways to reach your audience – email marketing.
How to Use Social Media as a Part of Your Marketing Efforts
Social media has become an integral part of the marketing mix over the past ten years. Most people are using at least one platform, and a majority of businesses have their own business pages on Facebook and other social media platforms.
How to Communicate Your Expertise Through Thought Leadership
As the face of your B2B advisory firm, you’re interacting with customers and partners every day. Do they consider you a go-to expert in your industry? If not, how can you position yourself – and your business – as a valuable resource?
