Social media is ever-changing. The networking platforms’ newsfeed algorithms are constantly updated. Topic and engagement trends evolve quickly. And because social media platforms are frequently updating their layouts, recommended dimensions for profile, cover and other images change on a whim.
Many of our B-to-B clients still debate the benefits of Twitter for their businesses. Sure it makes sense for retailers, but are other businesses going to follow us? Well, many B-to-B companies are behind their B-to-C counterparts in their efforts to ramp up, but we’re seeing more and more take advantage of social media outlets to gain clients. We understand that for a small company with limited time, it can be a tough call — it takes time to tweet, blog, or create content on Facebook. This is something that has to be developed and maintained with great thought and care. However, there are plenty of potential clients who are already online searching for services and ready to follow.
A new twitter is born. It’s not really a new and improved version. Nor is it the next best thing. It’s pretty much the same thing but different. It was created for those who like to delve more deeply into their thoughts. Those who find twitter to be too restrictive. On woofer, you’re required to have a minimum of 1,400 characters in your post. (Twitter limits you to a very brief 140.)
Twitter seems to be everywhere these days. At times, it’s a veritable bird frenzy. So we’ve been thinking about how, and if, it might be used to support a company’s branding.
