So you have a brand new WordPress website (congratulations!), and you have people on your team who are super excited about adding content. You already know the importance of writing interesting posts and uploading eye-catching images to make your site stand out…but the editing tools don’t quite look – or work – the same. It’s different, kind of confusing, and causing some frustration to the normally gung-ho content team. We’ve had several clients ask for assistance. So, while a little more technical than most of our blogs, this post will provide a little tutorial on how to edit your site quickly and efficiently using the WordPress Visual Editor.
Spring Cleaning Your Marketing
The last 12 months have made many of us masters of remote working. Our marketing materials should reflect mastery, as well. Most of us are relying a bit more on PowerPoints and electronic presentations. How do yours stack up? With the promise of spring (and vaccinations well underway), now is the perfect time to make a fresh start. To do a little spring cleaning on your marketing or your website look and feel, perhaps? Here are four areas that you might want to clean up or refresh now, so you’re ready to roll when we’re all meeting in person again.
How to Know When It’s Time to Update Your WordPress Website
Three quick tips to secure your WordPress website
With more and more businesses relying on their online presence to share information and generate sales (or donations), we thought it would be a good time to share a few quick and easy tips to help secure your WordPress site from hackers.
How to Overcome Website Refresh Scope Creep
Every website refresh project is a dynamic undertaking. Even when clients have a clear idea of what content they want to include and a good sense of how they want to change the look of their website, there are almost always changes that occur along the way.
Is your website secure? (and why you shouldn’t ignore SSL)
Don’t Forget to Ask – 4 Sure-Fire Ways to Engage with Powerful Calls-to-Action
Yet few people remember this big thing: calls-to-action. A call-to-action (CTA) is text or image that invites, or “calls” visitors to take “action” or do something specific. The CTA can be for anything: register for a seminar, download a white paper, watch a video, donate money, learn more, etc.
Four Common Website Mistakes That Might Cost You Clients
Take a good, hard look at your website. Compare it to some of your competitors, or some sites with similar goals.
Now ask yourself these questions:
Building Your Brand One Interaction at a Time
Sometimes a gift just falls in your lap (or lands in your email box). As I was contemplating a branding blog post I was working on this morning, I received this email from one of our advisory firm clients. What a pleasure when one’s work is truly appreciated, and even better when the client really “gets” it. There are some really great insights here, and I share with his permission:
Hey, Wendy:
I’m reading a book and insight180 came to mind. The Art of Doing: How Superachievers Do what They Do and How They Do It So Well, by Camille Sweeney & Josh Gosfield. The book features interviews with respected, high profile professionals about how they do what they do. I heard the authors interviewed on two different radio programs during their book tour.
One of those professionals was Tony Hsieh, the CEO of Zappos. He joined the company in its infancy as an investor and now it’s a billion dollar company. One of his 10 principles is: Build your brand one interaction at a time.
“When you think about a brand, you don’t mentally pull up a list of bullet points; you either think ‘I love this company’ or ‘ not’. Ultimately a brand is a short cut to a set of emotions … One of the best branding opportunities is the telephone … We don’t script our reps … If he or she gets the interaction right … the customer is going to remember us for a very long time.”
In the old days, my sales manager called this “belly-to-belly selling.” Face-to-face might be a better term, and today it might be Skype-to-Skype.
As you know, this is the sales model for advisory services — personalized interaction. Yesterday, I had a lunch meeting and I wanted to share how insight180 helped.
Scott Adelman, from
Next Level Technology