Blog : website

Exploring the WordPress Visual Editor Toolbar

Exploring the WordPress Visual Editor Toolbar

So you have a brand new WordPress website (congratulations!), and you have people on your team who are super excited about adding content. You already know the importance of writing interesting posts and uploading eye-catching images to make your site stand out…but the editing tools don’t quite look – or work – the same. It’s different, kind of confusing, and causing some frustration to the normally gung-ho content team. We’ve had several clients ask for assistance. So, while a little more technical than most of our blogs, this post will provide a little tutorial on how to edit your site quickly and efficiently using the WordPress Visual Editor.

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Spring Cleaning Your Marketing

Spring Cleaning Your Marketing

The last 12 months have made many of us masters of remote working. Our marketing materials should reflect mastery, as well. Most of us are relying a bit more on PowerPoints and electronic presentations. How do yours stack up? With the promise of spring (and vaccinations well underway), now is the perfect time to make a fresh start. To do a little spring cleaning on your marketing or your website look and feel, perhaps? Here are four areas that you might want to clean up or refresh now, so you’re ready to roll when we’re all meeting in person again.  

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How to Know When It’s Time to Update Your WordPress Website

How to Know When It’s Time to Update Your WordPress Website

You’ve had that inkling that it’s time for a refresh. Your brand consultant tells you that your site is more than six years old. You just learned that the most recent version of WordPress has caused a compatibility issue with your theme or plugins. Your plugin updates are starting to send errors to you. Or it just looks outdated and unappealing. Any one of these is good reason to pay close attention.
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Is your website secure? (and why you shouldn’t ignore SSL)

Is your website secure? (and why you shouldn’t ignore SSL)

Have you been noticing the red locks and warnings during some of your Google searches lately? You might also have received notifications from your website host informing you that your site is not secure and that you should purchase a Secure Sockets Layer (or, SSL) certificate. You may be thinking, “but I don’t sell to consumers, I have a B2B site, and don’t offer products online.” Don’t be complacent, read on to find out what an SSL is and understand why obtaining an SSL certificate is vitally important for your business’ website.

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Don’t Forget to Ask – 4 Sure-Fire Ways to Engage with Powerful Calls-to-Action

Don’t Forget to Ask – 4 Sure-Fire Ways to Engage with Powerful Calls-to-Action

When creating a new website, or refreshing an existing one, most people remember to tackle the big things. Identifying groups of potential web visitors (customers, potential customers, donors, employees, investors, partners) and the information they’ll need. Designing an inviting and visitor-friendly layout with beautiful photos or graphics. Crafting compelling copy that tells visitors you “get” them – you know who they are, understand their needs and can help solve their challenges.

Yet few people remember this big thing: calls-to-action. A call-to-action (CTA) is text or image that invites, or “calls” visitors to take “action” or do something specific. The CTA can be for anything: register for a seminar, download a white paper, watch a video, donate money, learn more, etc.

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Four Common Website Mistakes That Might Cost You Clients

Four Common Website Mistakes That Might Cost You Clients

Take a good, hard look at your website. Compare it to some of your competitors, or some sites with similar goals.

Now ask yourself these questions:

  • Would you hire you?
  • What types of businesses/companies/organizations would be most likely to hire you?
  • What emotion do you feel when looking at the site website?
  • If you were a client, what advice would you give yourself?
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    Building Your Brand One Interaction at a Time

    Building Your Brand One Interaction at a Time

    coordinated response website screen shot

    Sometimes a gift just falls in your lap (or lands in your email box). As I was contemplating a branding blog post I was working on this morning, I received this email from one of our advisory firm clients. What a pleasure when one’s work is truly appreciated, and even better when the client really “gets” it. There are some really great insights here, and I share with his permission:

    Hey, Wendy:

    I’m reading a book and insight180 came to mind. The Art of Doing: How Superachievers Do what They Do and How They Do It So Well, by Camille Sweeney & Josh Gosfield. The book features interviews with respected, high profile professionals about how they do what they do. I heard the authors interviewed on two different radio programs during their book tour.

    One of those professionals was Tony Hsieh, the CEO of Zappos. He joined the company in its infancy as an investor and now it’s a billion dollar company. One of his 10 principles is: Build your brand one interaction at a time.

    “When you think about a brand, you don’t mentally pull up a list of bullet points; you either think ‘I love this company’ or ‘ not’. Ultimately a brand is a short cut to a set of emotions … One of the best branding opportunities is the telephone … We don’t script our reps … If he or she gets the interaction right … the customer is going to remember us for a very long time.”

    In the old days, my sales manager called this “belly-to-belly selling.” Face-to-face might be a better term, and today it might be Skype-to-Skype.

    As you know, this is the sales model for advisory services — personalized interaction. Yesterday, I had a lunch meeting and I wanted to share how insight180 helped.

    Scott Adelman, from

    Next Level Technology

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